Our Story

Mane Art Traction LLC, dba D'Lux Life Beauty & Cosmetics, is a small black owned company led by two dynamic intelligent African American women, Theoca & Portia.

Theoca is a mom, MS (Multiple Sclerosis) fighter and CEO/CoFounder of Mane Art Traction LLC. Despite her challenges with the disease, she is dedicated to the upkeep of the company while helping customers with their shopping experience at D'Lux Life Beauty & Cosmetics, select our marvelous products for their beauty, skincare and grooming needs. She wears many hats when it comes to life, the business and helping people in general.

Portia is a healthcare administration professional as well as the CFO/ CoFounder of Mane Art Traction, LLC. She's also a hair and beauty product lover who is happy to share her knowledge about the fantastic products offered to customers at D'Lux Life Beauty & Cosmetics.

We both came together to create our online beauty store, D'Lux Life Beauty & Cosmetics, to provide quality products for everyone who loves creating art with their hair and makeup. With products like handmade mink & volume lashes and 100% human hair wigs and extensions. We've also expanded our virtual shelves to introduce our new cosmetics line. With our cosmetics and accessories, you will feel refreshed and rejuvenated giving you a luxurious glow. Our cosmetics are cruelty-free, paraben-free, organic and vegan (please read the descriptions). They will help you get the desired look and refreshing luxurious feeling for yourself and/or your clients.

Our vision is to help everyone gain more confidence, looking fabulous and feeling confident while achieving style and comfort with our products. You can be lounging at home, heading out for an event or running errands. Whatever style you desire, you can achieve it with any of our products from creating a distinguished professional look to preparing for one of the best days of your life. Anything is possible.

Be confident. Be ravishing. Be beautiful!

Our Team

CEO & CoFounder

CFO & CoFounder